香港好去處

Posted July 2023

Promote etnet's new feature "香港好去處", introducing various events held in Hong Kong from time to time.

Design Concept

Objective: Attract readers to click on the "Hong Kong Hotspots" feature and participate in various activities.

Visual Style: Vibrant, dynamic, rich in Hong Kong’s local characteristics, and integrated with social media interaction.

Primary Colors: Orange (feature’s main color) + Light Green (accent color to enhance energy and vibrancy).

Elements: A combination of Hong Kong’s famous landmarks, transportation, and social media icons to create an experience unique to Hong Kong activities.

Background & Main Visuals
A large orange background to create a warm and eye-catching effect. Gradient light green accents to add vibrancy and avoid a monotonous look. The background may include geometric shapes or flowing lines to enhance a modern feel.

Key Illustrations


Famous Hong Kong Landmarks
  • M+ Museum (cultural and artistic atmosphere, suitable for exhibitions).
  • Hong Kong Space Museum (technological feel, suitable for science-related activities).
  • Victoria Peak (overlooking the city, ideal for seasonal events like light displays).
  • Tai O Fishing Village (a blend of tradition and modernity, great for markets and festive events).

Iconic Hong Kong Transportation:
  • Tram (a fusion of nostalgia and modernity, representing convenient city travel).
  • Star Ferry (a Hong Kong harbor icon, popular among tourists and locals alike).

Social Media Interaction Elements
  • Heart: Represents user likes and favorites.
  • Share: Emphasizes content sharing and dissemination.
  • Send : Reminds users to notify friends instantly.
  • Frame : Symbolizes "check-ins" and real-time updates.