Promote etnet's new feature "香港好去處", introducing various events held in Hong Kong from time to time.
Design Concept
Objective: Attract readers to click on the "Hong Kong Hotspots" feature and participate in various activities.
Visual Style: Vibrant, dynamic, rich in Hong Kong’s local characteristics, and integrated with social media interaction.
Primary Colors: Orange (feature’s main color) + Light Green (accent color to enhance energy and vibrancy).
Elements: A combination of Hong Kong’s famous landmarks, transportation, and social media icons to create an experience unique to Hong Kong activities.
Background & Main Visuals
A large orange background to create a warm and eye-catching effect.
Gradient light green accents to add vibrancy and avoid a monotonous look.
The background may include geometric shapes or flowing lines to enhance a modern feel.
Key Illustrations
Famous Hong Kong Landmarks
- M+ Museum (cultural and artistic atmosphere, suitable for exhibitions).
- Hong Kong Space Museum (technological feel, suitable for science-related activities).
- Victoria Peak (overlooking the city, ideal for seasonal events like light displays).
- Tai O Fishing Village (a blend of tradition and modernity, great for markets and festive events).
Iconic Hong Kong Transportation:
- Tram (a fusion of nostalgia and modernity, representing convenient city travel).
- Star Ferry (a Hong Kong harbor icon, popular among tourists and locals alike).
Social Media Interaction Elements
- Heart: Represents user likes and favorites.
- Share: Emphasizes content sharing and dissemination.
- Send : Reminds users to notify friends instantly.
- Frame : Symbolizes "check-ins" and real-time updates.